If you are into hiking and fly fishing, how can that influence the way you make marks? If you love sports, let that love influence the way you tell stories and build design. I would tell people new to typography to allow your interests outside of design influence your work. What is your advice for people new to typography? From there, it’s about selecting the typefaces that help create hierarchy within your message. What does that client want to say with their new brand identity or packaging piece? If your client is modern, approachable, and clean, those are all attributes that can help you select the right typeface for the client and the project. Although that can sometimes work, we try to think about who our client is and what makes sense for the identity or message they wish to communicate. It can be easy to just start selecting typefaces that you visually respond to with no real strategy. Just like any design decision, select your typefaces with strategy, hierarchy, and a level of conceptual thinking. What is your advice for designers working with fonts? It is beautifully designed, modern, easy to read, and always adds the perfect punch to your design. This is truly unlike any other script out there. Last but not least is our studio’s favorite script, Viktor Script, designed by our good friend Erik Marinovich. The Variable Concept version that allows you to adjust custom weights is game changing. The typeface from my list that I am loving to use at the moment is Acumin. We are literally exploring with this set right now to determine the final family. Many of these are typefaces I am currently using on a new brand identity system my team and I are working on. Mongoose, Reross, Hatch, and CarlMarx all seem to complement Joschmi well. I chose several of the other typefaces to pair well with Joschmi. Maybe it’s my early days of making gig posters and designing flyers on the Xerox machine, but the refinement and whimsy that Joschmi brings to the table is really appealing.
I am always a sucker for a well designed and easy to use stencil inspired font. For starters, I love the typeface Joschmi. There are many things I respond to in the fonts I selected. Tell us a little about why you selected these typefaces.
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